Sucks that Google’s getting rid of Google Reader, but it’s new Think Insights, sort of Amex OPEN Forum on megasteroids, is getting some good buzz. Here’s one article from Social Media Today and here’s another from Search Engine Watch.
“People become really quite remarkable when they start thinking that they can do things. When they believe in themselves they have the first secret of success.”
—Norman Vincent Peale
So you don’t look like a complete and total amateur schmuck by sending out the pretty appalling email that was forwarded to me today (thanks, Ann), a portion of which you can see in the screen shot above. Yes, that’s an actual email — a press release, to be precise — and if you were to see the top paragraph you’d learn that it’s sent by “Avalanche Creative Services, Inc. a leader in direct response television advertising” touting their selection for the Top 100 Diversity Owned Business Award. It’s a good thing they’re not selling themselves as a leader in online direct response advertising. Sheesh.
Takeaway for marketers: Think, test, and test again before you hit that send button. C’mon, people — this is email 101.
