Often they come from the cover photo. Ragan’s PR Daily has 12 “most fabulous” ways to make the cover photo for you or your business really pop, while hongkiat.com has 40 “really creative” examples and a downloadable template to help you get your Photoshop on.
You have the links. Now start getting fabulously creative.
A couple of employment lifetimes ago, I spent the better part of my days writing and editing newsstand magazines. I also did marketing, sold ads and mopped up water during the occasional flood of our basement office.
Anyway, when the discussion got around to readership numbers, the conversation in our office went more or less the same way it did in every magazine office: Readership equals number of copies sold times some pass-along factor, usually in the range of about 2.5 or thereabouts.
I was thinking about this today because I was setting up a new phone. As an information junkie, I have a lot of apps that aggregate RSS feeds, things like Google Reader, Pulse, Flipboard and more.
I noticed that I tend to repeat some of my favorite news and information feeds in multiple places, which then led me to think about the publisher looking at the numbers: “We have 100,000 RSS subscribers, so we must have 100,000 readers! Woo hoo!”
Except not so much. That 100,000 might mean 50,000 or even 25,000.
There may be some study out there that’s looked very closely at RSS feed subscription numbers and drills down into the data to determine how reliable they really are. I haven’t seen one, which is not to say they don’t exist, and I’d love to know what the RSS version of the pass-along factor might be.
I’m pretty sure, though, that 100,000 feed subscribers does not mean 100,000 readers. Probably not even close.
Take a look at what bowlingball.com is doing. Smart, simple, and effective promotion. How effective? The banner at the top of the page says, “Help Pyramid Bowling get to 1,000 likes on Facebook.” They’re at 2,716 as I type this.
Humor matters. In marketing as well as in life. It smooths rough edges, it builds personal connections and — surprise, surprise! — it helps generate sales. This AdFreak article is a must-read on the subject.
Of course, it’s entirely appropriate and quite perfect that this is a banana slicer and not a hard-boiled egg slicer or an apple slicer. I mean, what else would it be?
