I’m on Facebook yesterday, and someone in my feed linked to this New York Times story about Woody Woodpecker and modern art. Pretty cool. So while I’m on the story, I click the link to share in my Twitter feed.

Share in my Twitter feed with a click or two? Nope: I have to create a TimesPeople account — which is pretty much modeled after HuffPo social news, but the experience (so far) is pretty awkward.

For example, after I create my TimesPeople  account using my Twitter account, I click on my account name to see what sort of profile information is there. TimesPeople asks me to re-enter my password. Ummmm, I never entered a password in the first place; are you asking for my Twitter password? (I don’t really want to share it here.) Maybe, but it’s not at all clear: My account name is the email address connected with my Twitter account, not my Twitter name, so maybe the password you’re looking for is something else entirely.

I’m sure the kinks will be ironed out over time, but right now spreading TimesPeople content to your friends is harder, not easier, than the average share.

Takeaway for marketers: It’s all about making it as easy as possible. You want to give people dummy-proof simple tools for spreading your message. You don’t in any respect want to create barriers to spreading that message.

*snif*

Smell that? It’s the stench of another financial bubble, and it’s floating around the venture capitalists like those bubbles we saw 1994.

Look at this: One mobile advertising startup raises $12 million … another raises $20 million .. a text messaging startup raises $8.5 million. And that’s just in the past two weeks or so.

Memo to venture capitalists: Please send me a million dollars and I’ll save you the rest if you follow my advice.

No one wants ads on their cell phones.

No one.

All the PowerPoint presentations and financial projections in the world can’t convince me otherwise.

No one wants ads on their cell phones.

I received two text messages in the past 48 hours that were both commercial in nature, both unsolicited (and so both were spam, imho) and both profoundly annoying.

The mobile advertising bubble is big and oily with a rotten stench, and it’s going to pop and leave a nasty mess on a lot of bottom lines.

Because no one wants ads on their cell phones.

No one.

(Million-dollar checks can be made out to “Craig Peters” or “CKPcreative” — either one will work just fine; please contact me for a mailing address or direct deposit information.)

Takeaway for marketers: No one wants ads on their cell phones. No one.

Nope. Lies, damned lies and statistics does the math.

Takeaway for marketers: Never take the numbers at face value, particularly when it comes to anything online.

Earlier today I’m looking at the Web site for the CW in Philly and I went to click the “like” button on the home page.

Got an error.

Oops.

Takeaway for marketers: Having a “like” button on your home page is probably a good idea. It’s probably a better idea to test it.

I’m over on the Delta Dental site looking to download a claim form and one of the first places I get to is the Claim Completion instructions page.

Which tells me I can download and print a claim form from their Web site.

Which I’m on.

Except the text telling me to download the form from the site doesn’t link to the page on the site where I can download the form.

Okay, to be fair: There doesn’t seem to be a page on the site that houses all the forms. In fact, there’s a widget on the right side of the very page on which this text appears — a widget that’s actually pretty easy to miss.

C’mon, Delta Dental: Would it be that tough to simply say: “You may download and print a claim form from the appropriate link on the right side of this page.”

Takeaway for marketers: The Web is about making things as easy as possible for your audience to get to the information they want and need. Be as clear and as explicit as you possibly can on every single page of your site.