Invoice Idiocy
April 28th, 2012
This is a scan of an actual invoice I received this week for a subscription to a magazine called Birds & Blooms.
The subscription costs $12.98 and as you can plainly see by the invoice, there’s a bonus included: home delivery.
Whoopee! I don’t have to drive to Harlan, Iowa every month to pick up my magazine! They’ll actually deliver it to my home! What a great concept!
Takeaway for marketers: Don’t try and puff up your value proposition with nonsense. It make you look like a complete idiot.