Hema, an “international retail organisation with stores in the Netherlands, Belgium, Luxemburg and Germany,” is getting a lot of attention for this product page on their site. (If you’re on AOL, the link might not work; try IE or Firefox.)

I’m generally not a fan of Flash, since it’s so often used poorly, but this is done with a nice bit of self-deprecating wit. And anything that shows up in my inbox as often as this has over the past week makes me wonder how many extra Web sales it’s generating.

This entry was posted on Sunday, January 20th, 2008 at 6:00 am and is filed under Internet Stuff, Marketing Stuff.