This CNN.com article is kind of interesting. The upshot: According to British researchers, men and women tend to like different sorts of Web site designs.

Women seemed to like pages with more color in the background and typeface. Women also favored informal rather than posed pictures.

Men responded better to dark colors and straight, horizontal lines across a page. They also were more pleased by a three-dimensional look and images of “self-propelling” rather than stationary objects.

Takeaway for marketers: Designing a site for a strictly male or strictly female audience? This research probably underscores what your designers (hopefully) already know.

This entry was posted on Saturday, August 13th, 2005 at 8:22 am and is filed under Internet Stuff, Marketing Takeaways.