Or, for that matter, does Kred have cred?

I don’t know. I’ve been on Klout for a while now, and I see a lot that doesn’t make sense. For example, I can be active as hell on Facebook and Twitter and Google+ for three days straight and my Klout score goes down each day. Then I do nothing at all for a week and my Klout score goes up. I’ve been hanging out at 55, give or take a tenth of a point or two, for months.

Then again, maybe I just don’t understand what they’re up to over there. I guess I’m not alone. Lots of people are trying to figure out not only what they’re up to, but also how it makes sense for their business. Should businesses try to maximize their Klout score? Should a company hiring a social media manager be concerned if that person has a Klout score above or below a certain threshold? Should we be concerned about Klout scores at all?

Brian Solis (who has a Klout score of 70) has a few things to add to the conversation, and you can read all about them over on TechCruch, where you can also check out a SlideShare presentation. I’m not sure you’ll find any answers, but at least you’ll have some more information.

This entry was posted on Thursday, March 22nd, 2012 at 3:25 pm and is filed under Internet Stuff, Social Media.