Is Spam Free Speech?
March 20th, 2012
Of course not. That’s why, in a world where the news seems to be filled with endless stories of legal system absurdities, it’s heartening to hear some common-sense legal news from the left coast.
Heartland Automotive Services, a franchisee of Jiffy Lube, was sending text messages with discounts to cell phones–without obtaining the express permission to do so from the owners of those cell phones.
Bravo to U.S. District Court Judge Jeffrey Miller in the Southern District of California, who rejected Heartland’s argument the requirement to obtain users’ consent unconstitutionally restricts free speech.
Get the full story over here on MediaPost.
Takeaway for marketers: You know it’s wrong before you even start, so why are you trying?