I can’t think of anything that Penn & Teller have done that isn’t interesting, entertaining, provocative, thoughtful or otherwise worth experiencing. So when Teller reveals his secrets over at Smithsonian.com, it’s an article worth reading.

Of course, no article online stands alone — at least not one that allows comments, and the comments on this article were as interesting as any. Especially this one from one Bill Davis:

Wow, this stuff totally applies to marketing! Except with magic, people expect to be tricked. With marketing, they expect to be…um, told the truth? Yeah, that’s it. No, seriously, these secrets can definitely be applied to marketing ethically.

It’s a great observation, and it led me to reread the article with marketing in mind. Go ahead and do the same: I bet observations like “If you are given a choice, you believe you have acted freely” and “Nothing fools you better than the lie you tell yourself” resonate with you more than just magically.

This entry was posted on Thursday, March 1st, 2012 at 1:05 pm and is filed under Marketing Stuff.