This is anything but a comics blog, but Archie, Betty, Veronica, Jughead, Reggie and the rest of the good folks of Riverdale have been noted by LOHAD on occasion. After all, Archie is undeniably one of America’s best-known pop culture brands, and the way that brand is being marketed and handled should be of interest to anyone who deals with marketing generally and pop culture marketing specifically.

So when TMZ and the Wall Street Journal are writing about turmoil in the 73-year-old publishing company, it’s worth taking notice … especially when the WSJ is writing about the turmoil thusly:

The suits portray her as an erratic figure riding roughshod through Archie Comic’s 25-person office in Mamaroneck, N.Y., launching into expensive and ill-advised business ventures while alienating and harassing the staff.

She said a female employee owed her job to her physical endowments, pressed for firing staffers she said were too old or too fat, repeatedly referred to men by an anatomical term for their sexual organs and asked some to pull down their pants in the office, according to sworn statements from Goldwater and other staffers.

You wanna go back and click those article links now, don’t you?

(Hat tip to Mark Evanier’s blog for the heads up on the WSJ piece.)

This entry was posted on Tuesday, February 21st, 2012 at 9:31 am and is filed under Marketing Stuff.