That’s the pitch on an email I received yesterday from the Navy, which is apparently doing a good job of recruiting. They exceeded their 2007 goal, and are undoubtedly off to a good lead generation start for ’08 with their offer of five free songs in exchange for some basic personal information.

I say undoubtedly, because it’s probably easier than you’d think to meet recruiting goals in a country in which some college students would give up their right to vote for an iPod.

This entry was posted on Thursday, November 15th, 2007 at 6:00 am and is filed under Marketing Stuff.