It’s Bad Enough Christmas Is Being Extended Through November …
November 22nd, 2011Okay, well, not November … September, actually, is when I begin see holiday items in the stores. Christmas creep is profoundly infuriating. But today, three days before Black Friday, I received two emails with the following subject lines:
Subject: Black Friday starts today! Reveal your exclusive Mystery eCoupon savings now!
Subject: Black Friday Starts Now – Shop Unique Gifts for Everyone
Bite me, marketers.
That Black Friday is a cancer on the American soul is bad enough, but you’re going to try and extend Black Friday into the rest of the week? Really?
Bite me twice.
Takeaway for marketers: Ask yourselves: Are you providing something of real value to customers, or are you just pissing them/us off?