ad:tech New York (day two)

November 7th, 2007

ad:tech

It’s day two (for me) of ad:tech New York and I’ll be blogging the following sessions over on the ad:tech blog:

Creating Talkability: Using WOM Lessons to Make Your Marketing Go Viral.

Defensive Branding 101: Troubleshooting Your Brand in the Age of Consumer Control.

The Online Female Consumer.

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