I like this article over on the EmailLabs site about prechecking opt-in permission boxes. It’s worth the minute or so to read, plus the extra time to think about in terms of your own business … though if you’ve been in the email game for more than a few months, it should be second nature, anyway.

Takeaway for marketers: When it comes to your email list, are you more concerned about quality or quantity?

This entry was posted on Tuesday, October 9th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.