Today, Social Media Examiner (a terrific site, by the way) posts a list of 13 Facebook marketing tips. They’re all good, and you should read the article and take all 13 to heart. But I’m adding one more:

#14 With Facebook, you’re one of a bazillion pages, so remember that you’re amplifying your message to your current audience and implementing a slow-growth strategy for expanding that audience.

Too many people are approaching Facebook marketing by thinking, “Oh, great, everyone in the world is on Facebook, so if I create my awesome branded page, everyone will check it out and I’ll increase my audience by a factor of a ton!”

No, not so much. The realistic way to approach Facebook marketing is to look at it as a way of amplifying your messaging to your current audience, and giving that current audience the tools to carry your message to their networks … which is something that happens slowly over time, not immediately over a day or two.

Remember, too, that your Facebook presence needs to be integrated with all your other marketing messaging. Just because you build it does not mean they will come; you have to guide them there.

Takeaway for marketers: Facebook is not a magic marketing bullet, and you shouldn’t look at it as such. It’s one more tool in your overall communications strategy.

This entry was posted on Tuesday, August 9th, 2011 at 11:06 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.