Conventional wisdom says that the Web is most used by young people. According to the Daily Mail, though, “silver surfers” are spending more time online than young whippersnappers between 18 and 24.

Takeaway for marketers: Conventional wisdom isn’t always most wise.

This entry was posted on Saturday, August 25th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.