Mashable shares information about social media in the airline industry. Seems that having a dedicated internal social media department is not such a good thing.

Of course it’s not nearly as simple as dedicated vs. integrated. There’s a host of issues that determine whether a company is or isn’t successful in social media, from how nimble and responsive any given social media communications entity might be to how plugged in to departments are to the various divisions of the company to how conversational and transparent they are … and so on and thus and such.

Still and all, one has to wonder about KLM: They have 23 people dedicated to social media full-time and all they can muster is a true reach of 46,000? That’s 2,000 per staffer. Maybe they need to hire away one of Virgin America’s people.

This entry was posted on Saturday, June 11th, 2011 at 2:42 pm and is filed under Marketing Stuff, Social Media.