The next season of 24 will be notable for more than casting a woman as President: As the Washington Post reports, “the seventh season of ’24’ will take steps to reduce and offset the carbon emissions from the show’s production, with the goal of having the season finale be entirely carbon-neutral.”

Takeaway for marketers: Thinking about a celebrity spokesman for your brand? Maybe that celebrity spokesman should be Mother Earth.

This entry was posted on Monday, August 6th, 2007 at 6:00 am and is filed under Marketing Stuff, Marketing Takeaways.