Lloyd Trufelman writes in AdAge this week about the balance between the art and science of marketing, a topic that has popped up frequently over on the Soflow discussion boards. I think Lloyd really nails it when he says:

“Marketing campaigns are like jazz, while spreadsheets are like classical music. You need an ear to play either form of music, but classical demands you precisely follow the notes that everyone else is playing, and jazz forces one to express creativity. Marketing is more attuned to the syncopated rhythms of jazz — in marketing and jazz, the accents come in unexpected places. Plus, to be a great jazz musician, you ultimately have to trust your gut and let your instinct guide you.”

Think I’ll go put some Miles on the CD player.

This entry was posted on Thursday, June 21st, 2007 at 6:00 am and is filed under Marketing Stuff.