Is Your Offer Good Enough?
February 7th, 2011
As you work on developing your offer for that next email blast you’re going to send, consider the context within which your offer will be seen.
I’m talking about your recipients’ inboxes, of course. Here’s a sample of some of the subject lines in mine this morning:
French Toast K-Cups are here & 10% off David Rio
15% off, $30 off, $50 off + more inside. Save BIG!
25% Off – Time is Running Out to Save
Save 40%: Buy 15 Tulips, Get 15 Free, just $29.99
Save 50% on Monster Jam This Weekend!
Sneak Peak (sic): Over 80% Off Teeth Whitening
85% Off a 30-Day Unlimited Semi-Private Personal Training Program
Save 10 percent, save 85 percent and save everything in between. The messages filter into inboxes by the dozens — indeed, by the hundreds. So yes, it’s a numbers game, but it’s more than that.
If you’re selling widgets, it’s not enough that you’re selling them at a price lower than all the other widget-selling companies. You need to think about all the other offers that are probably hammering the inbox of your customers — and act accordingly.
Takeaway for marketers: Is it about the offer … or the way that offer is communicated? That’s a key question to be considering that, according to the subject lines I’m seeing in my inbox, all too many companies are simply ignoring.