Genuinely Viral

December 4th, 2010

I’ve been yammering about the misuse of the word “viral” for years. (See an example that links to other examples and a good article, over here.)

Every once in a while, though, I come across someone who is doing something genuinely viral. The latest example: Dropbox, a service for backing up and sharing files.

The viral nature of what they’re doing is elegant in its simplicity: Recommend Dropbox to more people, get more storage space for your files.

This is genuinely viral, in the sense of a viral element requiring you to do something in order to make it work.

Well done, Dropbox.

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