Genuinely Viral
December 4th, 2010
I’ve been yammering about the misuse of the word “viral” for years. (See an example that links to other examples and a good article, over here.)
Every once in a while, though, I come across someone who is doing something genuinely viral. The latest example: Dropbox, a service for backing up and sharing files.
The viral nature of what they’re doing is elegant in its simplicity: Recommend Dropbox to more people, get more storage space for your files.
This is genuinely viral, in the sense of a viral element requiring you to do something in order to make it work.
Well done, Dropbox.