There are approximately 90 million tweets daily.

You don’t have to read them all.

The average Facebook user has 130 friends, each of whom creates three pieces of content daily; that’s 390 pieces of content.

You don’t have to read (or create) it all.

The average email user receives 61 non-spam emails per day.

You don’t have to respond to every last one of them right this second.

The average smartphone owner has 27 apps.

You don’t have to use them all today.

The average American watches almost three hours of teevee per day.

You don’t have to watch it all.

You don’t have to read every white paper, attend every conference, listen to every Podcast and view every Webinar.

Digital and electronic media is imbued with a profound sense of urgency: You have to read/watch/listen to/play with me NOW!

But (and as a type-a personality myself, this is really hard to admit): You really don’t.

Because it’s impossible to stand in front of an ocean of information and control the waves. The best you can do is allow the waves to wash over you and try not to get knocked down into the sand.

… and every once in a while, it’s healthy to go back to your blanket, dry off, catch a few rays and have a sandwich.

Like Warren Zevon said: “enjoy every sandwich.”

This entry was posted on Tuesday, October 26th, 2010 at 11:55 am and is filed under Internet Stuff, Rants 'n' Such, Social Media.