Redesign for ROI

March 13th, 2007

The Amazon.com homepage, circa 1995

Jakob Nielsen just posted this new Alertbox article that details “10 High-Profit Redesign Priorities” for your Web site.

I’ve been telling people for years that a newsletter is one of the most powerful online marketing tools there is; I’m glad to see Nielsen call it out as the number-one redesign priority.

Takeaway for marketers: Nielsen tends to be extremely conservative where design is concerned, but there’s a lot of valuable wisdom in here. If you’re considering a site redesign project, this one is required reading.

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