Every year the complaints get stronger about Christmas-related marketing creeping earlier and earlier into the calendar. Thanksgiving used to be the dividing line (no Christmas marketing before turkey day). Then it became Halloween. Now it seems like Labor Day is the green light in many quarters to break out the trees and Santa hats.

If my email inbox is any kind of a canary in the coal mine, though, we may soon reach the 365-day Christmas marketing cycle.

Amid all the email for Valentine’s apparel and candy and jewelry and teddy bears, there it is: a subject line that says, “The perfect Christmas gift.”

Egads.

What’s going on here? Does the Christian Children’s Fund think that Christmas in February is the right message? Did the email servers over at Adknowledge spit out a project three months late?

I don’t know the answers, and I don’t have time to think about them right now. I gotta get over to the mall and beat the crowds.

This entry was posted on Saturday, February 10th, 2007 at 8:51 am and is filed under Marketing Stuff.