How do you makeover a 65-year-old American institution to be more relevant and contemporary? That’s the interesting challenge facing the folks over at Archie Comics.

Here’s a Wall Street Journal article about what’s going on and here’s a good blog post about it all (via longtime comics pro Mark Evanier).

This entry was posted on Tuesday, December 26th, 2006 at 6:00 am and is filed under Marketing Stuff.