For years I’ve been singing the “quality, not quantity” mantra as it pertains to social media followers. I’m glad to see that Harvard Business Review has finally caught up. (Hat tip to Barbara for the link.)

Takeaway for marketers: It’s not always about more. Sometimes it’s about better.

This entry was posted on Monday, May 17th, 2010 at 3:04 pm and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.