On the heels of Live 8, album sales soared — sales of Pink Floyd’s “Echoes” were up 1,343%.

A Google AdWords campaign I’m managing for one of my clients includes ads for the 1967 Bob Dylan documentary, “Don’t Look Back.” When news broke last week of Dylan’s deal with Starbucks to release “Bob Dylan: Live at the Gaslight 1962,” the number of clicks generated by these ads rose about tenfold.

What events in the news and trends in the culture affect the public’s perception of your product?

Takeaway for marketers: Advertising doesn’t happen in a vacuum, particularly online. Maximize your results by being aware of what’s happening in the culture, and be prepared to fine-tune your message or your placement plan.

This entry was posted on Tuesday, July 5th, 2005 at 12:01 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.