The IABC is the International Association of Business Communicators. They’re having a regional conference in Philadelphia in October — and I’ve been invited to be one of the speakers. My topic: Overcoming the Social Media Fear Factor.

The IABC doesn’t seem to have much fear of social media: They’re pretty active on Facebook, Twitter and LinkedIn. But some attendees may still be wary of stepping into the social media waters, especially when they’re concerned about the integrity of their brands. I’ll try and show them there really isn’t all that much to fear … as long as their expectations are in the proper perspective.

This entry was posted on Saturday, April 24th, 2010 at 2:57 pm and is filed under Marketing Stuff, Social Media.