The other day, Google CEO Eric Schmidt predicted a future in which cell phones would be given away free in exchange for the recipients agreeing to be subjected to ads on their phones.

The same thing was tried six or seven years ago when companies were giving away desktop computers for free. It didn’t work then. I doubt it’ll work tomorrow.

Then again, if Microsoft is filing a patent application associated with getting into this game …

This entry was posted on Wednesday, November 15th, 2006 at 6:00 am and is filed under Marketing Stuff.