This article in the Washington Post is required reading, especially if you’re involved in marketing to kids online.

The upshot: The MySpace crowd is moving to Facebook. This will probably speed up the exodus.

And guess what: As soon as you gear up that six-figure initiative to develop a partnership with Facebook? Those kids will have moved elsewhere.

Takeaway for marketers: The online audience is like a school of fish. They dart this way and that en masse, and dropping your bait into their midst is often the surest way to drive them away. Cast your net with care.

This entry was posted on Tuesday, October 31st, 2006 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.