The other day, USA Today had a pretty good article that was sort of a high-level State of the Union of advertising. The pithy summary comes via Max Kalehoff of Nielsen BuzzMetrics: “The more consumers ignore ads, the more ads marketers spew back at them.”

Takeaway for marketers: Don’t interrupt. Engage.

This entry was posted on Sunday, October 15th, 2006 at 6:00 am and is filed under Marketing Stuff, Marketing Takeaways.