If you’re a little bit handy and you don’t feel like allowing those pretentious people at the Apple Store’s “Genius Bar” to ship your iPod to parts unknown for a battery replacement, you can do it yourself with one ordered from Kokopelli Music.

When I received my nano battery the other day, I also received a pleasant surprise: a square of Ghirardelli dark chocolate with white mint filling. Nice touch.

It’s not necessary that the hotel puts a mint or two on your pillow, but you always feel just a little bit better when they do, don’t you? What a great simple idea that a mail order company takes a page from the Ritz Carlton playbook.

Takeaway for marketers: There are many, many places where your company touches your customers. Are you taking advantage of every opportunity at every touchpoint to make them feel just a little bit better?

This entry was posted on Thursday, October 5th, 2006 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.