I’m a bit late in reporting this, but Wired News recently (okay, a month ago) ran this interesting article about how musical artists both new and well known are using Second Life to reach fans.

On August 3, Suzanne Vega became the first major artist to play in Second Life. You can see a clip over here on YouTube.

It won’t be too long before we see a virtual Woodstock happening online, where dozens of bands get together for a weekend of performances and hundreds of thousands of Second Lifers congregate on a virtual farm, avoid the virtual brown acid and and dance around in the virtual mud.

Meanwhile, there’s plenty of music to be had in Second Life, with about a half-dozen performances this Saturday and another half-dozen on Sunday. If you’re into music and you don’t yet have a Second Life account, you may want to get in on this action.

(By the way: If you’re currently a member of Second Life, be aware of this security bulletin they’ve issued.)

Takeaway for marketers: Should you have a presence in Second Life? Maybe. Maybe not. Do your customers?

This entry was posted on Thursday, September 14th, 2006 at 8:23 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.