When the question is, “Who’s using the Web in a smart way?” one of the answers clearly has to be Stephen Colbert and the folks over at The Colbert Report.

The latest: Colbert has issued a “green screen challenge” — he performed about a half-minute of Star Wars-style light sabre action on a green screen. The goal? To pepper YouTube (and his own site) with a bunch of user-generated content.

It’s working: Check out Colbert Nation for the first batch of the best videos thus far. Over here on YouTube is a clip from Colbert’s show where you can see how the content is being integrated into the broadcast.

Good stuff.

This entry was posted on Tuesday, August 29th, 2006 at 6:00 am and is filed under Internet Stuff, Marketing Stuff.