If you’re engaging in any advertising at all through Google, this is required reading.

Industry estimates say click fraud represents as much as 20 percent of ad clicks. Google says those numbers are “wildly exaggerated.” As usual with this sort of thing, the truth is probably somewhere in the middle.

Takeaway for marketers: If you’re marketing widgets and paying 20, 30, 40 cents a click or thereabouts for traffic, be aware of this, but don’t sweat it too much. If your keyword advertising clicks are being measured in dollars per click rather than cents per click? Watch this like a hawk.

This entry was posted on Thursday, July 27th, 2006 at 9:12 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.