Over onZDNet, Larry Dignan reports on research by Forrester and Akamai finding that “e-commerce sites have two seconds to load a Web page or consumers will click away. And after three seconds nearly all customers will split.”

Takeaway for marketers: Bells and whistles are nice, but focus on the basics. Keep it simple. Make it fast.

This entry was posted on Monday, September 14th, 2009 at 7:25 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.