I’m a little late reporting this, but DMNews published a report a couple of weeks back from a New England Direct Marketing Association conference. I like this bit:

“MarketingSherpa president Anne Holland also spoke about the reemergence of the importance of copywriting in her morning keynote presentation. For example, online retailers such as Amazon.com and Vermont Teddy Bear told MarketingSherpa in a survey that copywriting had a bigger impact on response rates than video, 3D, zoom and other technologies, during testing.”

Takeaway for marketers: Copy counts. Trust professionals with your words.

This entry was posted on Monday, July 3rd, 2006 at 6:00 am and is filed under Marketing Stuff, Marketing Takeaways.