This is a classic example of customer service gone very, very, very wrong. The audio of the call should become a classroom case study (how about this direct quote from the AOL rep: “I really don’t care, to be honest with you”), and the comments to the original blog post make for fascinating reading.

Takeaway for marketers: Are your customer service reps trained? Empowered? Disgruntled? Do they care?

This entry was posted on Wednesday, June 21st, 2006 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.