DMNews alerts us to a WebSideStory analysis finding that “the top 4 percent of all unique search-term queries on a Web site make up about 50 percent of all searches on that site.”

Takeaway for marketers: If you’re not paying attention to the search terms section of your site traffic report, you should. Those terms your visitors are searching for most? That’s the low-hanging fruit for improving your site’s ability to generate sales.

This entry was posted on Thursday, June 8th, 2006 at 8:25 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.