While failing to clean out my inbox to any significant degree this weekend, I did come across this article from BizReport reporting that “according to recent statistics from M2Moms nearly two-thirds (60%) of moms feel marketers are ignoring their needs and nearly three quarters (73%) feel advertisers don’t understand what it is to be a mom.”

Okay, I’ll agree with that second part: Unless you’re a mom, you have no clue. That’s a given. But that first part? That marketers are ignoring moms?

Seriously?

Hey, mom: If you’re feeling ignored by marketers, here’s an idea for you: Start a blog. Better yet, get active on Twitter, too.

As someone who has been involved in marketing to moms to one degree or another for more than a decade, I think mom bloggers have about the best deal going right now. Free samples, free tickets, contests and incalculable more stuff — the interweb’s lousy with goodies for mom bloggers because smart marketers know that moms are THE demographic to be speaking with these days.

They’re influential, they control tons of spending, they’re smart and they’re networked.

What they are not is ignored.

This entry was posted on Tuesday, May 26th, 2009 at 8:55 am and is filed under Internet Stuff, Marketing Stuff, Social Media.