This Advertising Age story reports on CARU — the Children’s Advertising Review Unit — telling Kellogg’s to change advertising for Apple Jacks. They claim that the cartoon character Bad Apple, who is “short, round, devious, and grouchy,” depicts apples in a bad light.

According to AdAge: “CARU said the reference to ‘bad’ should be halted and it asked ‘that the company refrain in the future from denigrating or disparaging apples or other fruits.’ Kellogg, though questioning the decision, agreed to alter the ad campaign.”

Gee, why didn’t the Anti-Defamation League go after Kellogg’s for CinneMon, its cartoonish portrayal of a Jamaican Rasta? Why isn’t PeTA insisting that Tony the Tiger be returned to the wild? And just wait till conservative lifestyle groups start investigating the living arrangements of Snap, Crackle and Pop!

(Insert eye-rolling avatar here.)

This entry was posted on Monday, February 20th, 2006 at 8:35 am and is filed under Marketing Stuff.