The other day, I get an email from Business Week touting a story about Steve Jobs and Disney. The subject line of the email possessively spells Steve’s last name: “Job’s.”

Of course Business Week, of all entities, knows his name is Steve Jobs and not Steve Job, so the error, while pretty lousy (especially in a high-profile spot like an email subject line), feels a little more excusable. But had that error been made by a publication trying to build its reputation, that reputation would be that much farther out of reach. (“Sheesh, they can’t even get Jobs’ name right? What else can’t they get right?!) It may not be fair, but it’s the way it is.

Takeaway for marketers: Don’t discount the written word. Make sure you have quality copywriting and proofreading to match your quality product.

This entry was posted on Sunday, January 29th, 2006 at 10:36 am and is filed under Marketing Takeaways, This 'n' That.