An interesting article at DMNews.com about the impending relaunch of About.com, which the New York Times bought earlier this year for $410 million. If the redesign works well at placing reliable information and user experience above shoving ads in site visitors’ faces, user traffic and ad dollars will necessarily follow, and the Times’ investment will wind up looking pretty savvy. (Will we see the Times start to print more higher-profile stories boosting the perception of unreliability of other popular online information services, like this one over at USA Today about John Seigenthaler and Wikipedia?) Oh, and what’s that about a “blog strategy”?

This entry was posted on Tuesday, December 6th, 2005 at 10:25 am and is filed under Internet Stuff, Marketing Stuff.