While the discussions in LinkedIn groups tend to be top-heavy with self-promotion, there’s some interesting stuff happening there, too.

One thread on the eMarketing Association Network discussion forum began yesterday with the simplest of questions: “What is cold calling?”

The answers were fascinating, ranging from “the most effective tool we sales and marketers can use” to “an emergency measure and a clear sign that your lead generation efforts are failing.”

I would go further, and in fact did: I find cold-calling to be spammy and obnoxious. If someone cold-calls me, it’s a litmus test: I’ll never use their service or product. Ever. It’s one of the worst forms of interruption marketing conceivable.

Just puttin’ it out there.

This entry was posted on Wednesday, December 3rd, 2008 at 9:42 am and is filed under Marketing Stuff.