With a tip of the hat and a thank you to Steve Hall, I’m attending ad:tech New York, and blogged about day one sessions on the ad:tech official blog here and here.

Some random Larry King-style observations about Day One: Conference chairwoman Susan Bratton wore a pair of wings as she delivered her opening comments. For a moment, I thought I’d been magically transported to Second Life! … With all the talk about this party and that party, it sorta feels like Spring Break for marketers around here … “Your ride sponsored by Bluestreak” was the sign I saw next to an out-of-order escalator (I trust Bluestreak has better uptime) … In this morning’s keynote, Hard Rock CMO Sean Dee dislayed a photo of The Who in performance that, he explained, was a visual representations of their positioning statement. I like that notion a lot (what’s the visual representation of your mission statement?) … Jim Sterne gave a hell of a presentation, entertaining and funny and he drove home something that can never be overstated about the online experience: Think about it from the customers’ perspective! … Navigating the corridors of the exhibit hall is worse than riding the Interboro Parkway at rush hour … Lexus VP of Marketing Deborah Wahl-Meyer gave a nice keynote, but I couldn’t help thinking that it was less a marketing presentation and more a pitch for the Lexus IS to an audience that’s by and large in the Lexus target.

This entry was posted on Monday, November 7th, 2005 at 6:25 am and is filed under Marketing Stuff.