Over on The Daily Dish, Andrew Sullivan points to this lecture by Rupert Murdoch about the future of newspapers. Andrew calls out the money quote, but here’s the part of the money quote that matters most:

“We are moving from news papers to news brands.”

Bingo.

Newspapers aren’t going away, they’re evolving. There will always be news. It may not be thrown into the bushes every morning by a kid on a bike, but there will always be news. Smart journalists and commentators and publishers and marketers will evolve, too.

Takeaway for marketers: Evolve or die.

This entry was posted on Tuesday, November 18th, 2008 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.