I’ll tell you:

The Center for Media Research is part of MediaPost Communications, “an integrated publishing and content company whose mission is to provide an array of resources to super-serve media planners and buyers.” They’re involved with conferences like OMMA Conference and Expo East and Forecast 2006 and are ranked above AdAge, Adweek, and ClickZ on page 1 of Google’s results for “online advertising media.”

So why does the CMR footer say “(c)2000” instead of 2005? (Have they been out of business for five years?) Why, when I visit their Reports and Studies page, are they touting “New 2003 Media Trends Research”? Why is their Research Library littered with bad and dead links? If they’re an industry leader, why is this site being ignored so badly?

It may or may not be fair, but after visiting this site, I’m inclined to steer clear of anything bearing the MediaPost name. After all, if they haven’t taken 30 seconds in five years to update their Web page footer, how seriously can any of their information be taken?

Takeaway for marketers: If you’re going to do online properly, understand that sites require ongoing review and updating. You may not undertake annual redesigns, but at least take care of the embarrassing stuff.

This entry was posted on Thursday, September 22nd, 2005 at 12:01 am and is filed under Marketing Stuff, Marketing Takeaways.