Great Spots Du Jour

June 10th, 2008

Of the 3,000 or so marketing messages it’s been estimated we all see daily, my two favorites right now are the Coldplay iTunes spot (which looks absolutely spectacular in high-def on a 52-inch screen) and this commercial for Ocean City, Maryland. Watch them both: It’ll be two minutes well spent.

Takeaway for marketers: You can rise above the noise. All it takes is some smart creativity. It’s that simple … and that difficult.

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