That’s the title of this article from Forbes. No massive revelations, certainly not to anyone who’s been doing online marketing with their eyes open for at least a few months, simply some solid, basic advice that’s always good to keep in mind, no matter where you are in your Web development plans.

I wholeheartedly agree with this: The key to building a well-oiled Web site is excruciatingly obvious, says Cameron Moyer, head of Moyer DCS, a small Web-design shop in Chicago: “You have to approach the experience through your customer’s eyes.”

Takeaway for marketers: Think like a customer … and a potential customer. Surround yourself with people who do the same.

This entry was posted on Wednesday, September 7th, 2005 at 12:01 am and is filed under Marketing Stuff, Marketing Takeaways.