Last week I called and ordered FiOS for both my home and the office in my home. That amounted to two separate orders: Internet and phone on one order, television and phone on the other.

In the days that followed, I received multiple emails and phone calls from Verizon both confirming my order and confirming my installation appointment. I was impressed: Where FiOS was concerned, they really seemed to have the customer service thing nailed down tight.

Yesterday, the FiOS installer came by and spent the best part of the day doing the installation. Nice guy. Did a great job and speedtest.net is showing me I’m within reasonable range of the speeds for which I’m paying.

Literally five minutes after the installer left, I get a call from Verizon. "Cool," I think to myself, "they have it nailed down even better than I imagined. They’re calling to see how the installation went."

Nope. They were calling … to sell me FiOS.

Takeaway for marketers: How scrubbed are your phone and email and direct mail lists? Or, put another way: How much of your marketing efforts are pure unadulterated waste?

This entry was posted on Wednesday, May 28th, 2008 at 6:00 am and is filed under Marketing Stuff, Marketing Takeaways.